Third-party cookies are used for three main proposes

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Cross-site tracking: collecting browsing data from different websites. Retargeting: the name already said it, but is basically retargeting visitors with ads based on their previous searches on the website. Ad-serving: making strategic decisions based on customer insights and ad performance. For example, when and where ads were served on the website? What Motivated Google’s Decision? Well, third-party cookies can divide opinions. Can this kind of technology be useful for users? In some way, I think, yes. They help to create a better user experience when we talk about advertising because in some way you’ll receive a personalized ad based on your current interests and behavior.


Could be helpful, right? But, it is very important to mention the word “privacy” when whatsapp saudi arabia we talk about third-party cookies. We must not forget that we live in the GDPR era, and we can’t deny that these cookies go against the grain in this case. After all, websites use cookies to retain user information, and, increasingly, customers are demanding more transparency regarding the usage of their personal data. So, since this is an important matter regarding customer privacy, it is also important for Google. Recently, during Google I/O (a programmer conference organized annually by Google in San Francisco, California), the company reinforced its commitment to improving privacy and security protection for its users.


How Could You, As A Marketer, Be Prepared For The End Of Third-party Cookies? You still have time to be prepared, and this is great. But it is time to start making some important decisions and drawing up your digital strategy without the dependency on third-party cookies and connect directly with your prospects and customers If you are here seeking ideas, here it goes! Maybe it’s a good moment to start investing in different ways to collect data. Interactive Content, for example, can help you to provide an interactive and useful experience for users in exchange for some information.