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So, again, we have a competitor that chips away at Google without replacing it. Then of course, most recently, SEOs of Twitter have been right to point out that for many queries, ChatGPT produces better responses than Google. Take this example, “excel query for extraction the domain name from a url”: The ChatGPT result above is far more informative and easy to follow. However, like TikTok, this only works for certain things. ChatGPT is not a web search engine: So you have to be willing to abandon the premise that your result should be a web page.


Which, in this context, comes down to: do you trust an answer if you don’t uk mobile phone database know who wrote it? ChatGPT and similar technologies have access to “knowledge” sourced from the web, like Google, but they don’t cite a source. Indeed, it would be immensely difficult to trace the source of their various claims, some of which seem quite… odd. Similar to TikTok, then, this is something I might prefer to Google for a specific kind of query.


ar case, the kind of query that previously took me to StackOverflow. But I’m not going to ask it for mortgage advice. I noted above that Bing is rumored to be integrating ChatGPT with its own search product. This enlarges the threat to Google in that it makes this technology more accessible, but really, the same qualms apply - there are many, many queries for which this is not helpful. Even if Bing can hybridize these technologies into a “best of both” of traditional web search and NLP, well - that’s already the road Google is going down.