Choose the best content format based on your understanding of the buyer journey and persona. Find a list of common formats for B2B content.
Blog Posts: Your blogs can be about news trends, tips, and company products/services.
Guest Posting: Create informative content and publish it on relevant third-party websites.
Survey: Survey your broad customer base using a Qualtrics alternative and get meaningful results.
E-books: Publish your digital books related to your business and industry.
Other content formats include original research, infographics , videos, case studies, white papers, tree diagrams , newsletters, and podcasts.
Step 4: Select the content distribution platform
Only developing quality content will ensure the best results. So, distribute chile phone number data and promote content strategically. There are tons of digital channels to market your B2B content. But, according to statistical data, more than 85% of B2B marketers prefer LinkedIn to generate leads.
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However, LinkedIn is not effective for all B2B companies. Focus on your buyer persona and find the platforms your target audience uses.