This is known in marketing as a “lead.”
A lead is not a client but a possible or potential client, and your job as an entrepreneur is to get them to complete a purchase and, above all, continue spending their money on other products or services that you have available.
See, it's not that difficult?
Now, the first task is to get all those potential customers to see you first.
You have probably already realized that there are a lot mexico phone number list of competitors on the Internet, which is why you must work very hard to ensure that when a customer is looking for a product like the one you offer, they see you as their first option.
And this is precisely what we will see next…
Let's look at some actions you can take to attract potential customers:
1.- Define your buyer persona
In order to attract potential customers, you need to know who they are.
A good way to do this is by defining your buyer persona or avatar , which is nothing more than a fictional representation of someone who represents your clients.
How to attract potential customers?
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