Tata Cliq: Exclusivity and Convenience

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Key learning for online sellers: Offer a bundled product or service at a price relatively lower than being sold separately. Consumers get attracted to buy from you to get a value offer. Who doesn’t like extra benefits? Your brand can gain the trust and confidence of customers. Promote your brand effortlessly through word of mouth. This way, you can achieve your business goals.


Tata Cliq stands out with its focus on an omnichannel retail experience, combining online and offline shopping. The platform allows customers to shop online and pick up their purchases at physical stores, bridging the gap between e-commerce and traditional retail. Their ‘phygital shopping’ feature will enable customers to enjoy not only in-store pickup (PIQ) but also services like alterations, returns, and exchanges at more than 200 CLIQ and PIQ centers nationwide.

Key learning for online sellers: You can learn the benefits of integrating malaysia phone number list online and offline shopping experiences. Offering options like click-and-collect or seamless transitions between online and physical store experiences can enhance convenience for customers and increase engagement with your brand.

Developing a Unique Selling Proposition for Your Brand
The above examples of unique selling propositions (USPs) make it clear that USPs are the key to building a competitive edge in global trading and e-commerce. A good USP has the potential to draw customers, create loyalty, and hence increase sales. Follow the detailed step-by-step process to make your USP a grand success.