Optimize Email Campaigns for Maximum Results

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" Over 90% of people look for at least one review before making a purchase decision. You can use reviews about your business from TrustPilot, Yelp, Google Reviews, Amazon, or even Facebook. If your business has been around for a while — at least a couple of months — it’s likely you already have glowing reviews you could use. But if you’re new, you might want to opt for a different kind of social proof. There are many ways to provide social proof to your prospects. Consider any of these: Feedback posted on social media Testimonials and case studies Award or trust badges Customer data General or business specific reviews Now that we understand what social proof is, how can we use it in our email marketing? 6 ways to boost your email marketing results with social proof

Get more sign ups with FOMO 56% of people suffer from FOMO or azerbaijan whatsapp data fear of missing out. They may fear missing out on a good deal, a cool product, or fantastic content — like your emails! Here’s how to make this FOMO work for you: Find a review online from someone who likes your business. Whether it’s on a review site or social media, you can copy the embed code and add it above your signup form. This works on a blog, landing page, or website — anywhere really! Take it to the next level with a testimonial that specifically talks about the benefit of receiving your emails.

You can ask one of your biggest fans to say something relevant. Or ask for feedback from your current and include the positive comments next to your sign up form. Always include a picture, name, and title with your review or testimonial. It’ll give others more confidence and trust in what that person has to say. Earn trust from your immediately Immediately after someone signs up for your list, send them a welcome email — with another review or testimonial. You aren’t done earning the attention and trust of your when they subscribe.