What tools are recommended for customer journey mapping?
The best tools include Microsoft Visio, Lucidchart, and specialized software like Smaply and Touchpoint Dashboard.
These tools offer templates, data integration, and visualization capabilities, making it easy to create detailed and accurate journey maps.
Why invest in an air purifier?
Customer journey maps don’t have to be confusing, but they rely on data. You can collect anecdotal data and comprehensive data. Combining the two will give you the most accurate model of your customers’ general journeys.
Each of your buyer personas deserves its own map. Otherwise, you'll end up messing up your data.
Use tools like Hello Bar, Crazy Egg, and Google Analytics to collect data, adding the information you collect to a simple spreadsheet as you go.
Remember to think like your consumers . Understand their goals, needs, and expectations , but don't include yourself in the equation.
Look for performance indicators and draw conclusions based on the data. Customer journey maps are only useful if you apply what you’ve learned.
Email marketing statistics are available all over the internet, so we thought we'd put together a useful resource here for anyone who wants to learn how to increase their conversions with email.
Knowing this data can help you make more informed decisions about your email marketing campaigns.
Let's begin.
Interesting facts about email marketing
Did you know that the first email was sent in 1971? Ray Tomlinson sent himself a nonsense email just to see if it worked.
That means email has been around for an impressive 53 years as of 2024! You may not have gotten your own rcs database address until much later, but email has a long and illustrious history.
Why not take advantage of it?
In 2023, about 45.6% of all emails sent globally were considered spam. You don’t want your emails to fall into this category . Don’t worry. You can use email marketing statistics as a guide to create a valuable and effective campaign that will lead to subscriber satisfaction.
Important email marketing statistics metrics
Before we dive into some of the most noteworthy email marketing statistics, we want to talk about metrics. While statistics can help you design your email campaigns, you need to collect your own data, analyze it, and use it to improve your lead generation and overall ROI .