This means good, inventive, and informative content.
These are posts that appear organically in search engines when people have a question or are searching for a related topic.
Some suggested core content that can help a website attract visitors and generate financial services leads include the following topics:
A basic overview of why investors could benefit from the help of financial advisors
What your company offers and how it differentiates itself from the competition. This includes some tangible numbers band database that show how well you performed during the past fiscal year.
A profile on the current business climate in your area and why it's a good idea to invest now.
Investment 101 for beginners (who tend to buy services) or Investment 102 for those who have more to spare.
Keep in mind that content covering these and other topics should be written clearly and with the target audience in mind.
Everyone wants to be funny and all, but ultimately people come to your website with a specific goal.
Try not to lose sight of this goal to have a chance to be funny or modern.
5 strategies for generating financial services leads
So far, we've seen that financial services lead generation is essential for growing your business and ensuring a steady supply of qualified leads.
Now, let’s look at five effective tips for generating leads for your financial services company.
Attract new potential customers with search engine optimization (SEO)
In the previous section, we emphasized the need to have your own website.
However, you should optimize it to increase visibility when potential clients search for financial services providers online.
You can start by creating blog posts targeting long-tail keywords that reflect specific financial needs or questions. Here are a few examples:
The best investment options for someone in their 30s
Best budgeting app for couples
How to financially plan for early retirement
In addition, you should create high-quality, informative content that naturally includes your target keyword.
Consider this: by 2023, 58.67% of global web traffic will come from mobile devices. This clearly means that if you want more potential customers to visit your website, it needs to be responsive and mobile-optimized.
Consider local SEO
In addition to gaining global reach, you shouldn't underestimate the power of local SEO.
It can help you generate leads for financial services in your region.
For example, if potential customers in Minnesota search for financial services providers in that location, they'll likely find something like this in the search results.