In fact, it is unthinkable today to believe that you can indian email list use only Facebook to promote your business online. This does not depend on the particular characteristics of this social network, but on the fact that today the Internet is so accessible to everyone (thanks also to smartphones) that the way of approaching purchasing has changed. The customer decision-making process ( customer journey ) has become so complex that it is necessary to exploit every marketing channel to achieve maximum results. In this landscape, social networks play a decisive role: not only are they the fastest way to provide customer care , but they also allow you to keep in touch with your audience.

Show that you are always attentive and close to your customer, entertain him with some curiosity. Position yourself as a friend, never as a seller. 5. Reward customers who speak well of you with Referral Marketing How to do referral marketing and reward customers who speak well of you on the web How to explain in simple words what referral marketing is? It's a win-win situation: You have a free tool to do web marketing for your business. Your customer gets a reward for promoting the product they just purchased from you on social media. Your customer's friend can count on a recommendation from a trusted source and approach your business with more confidence.