You may have heard the terms “organic lead generation,” “SEO leads,” and “organic traffic.” They all relate to the same goals.
Organic traffic refers to website visitors who reach your website – regardless of the page – through search engine results pages (SERPs).
Here I searched for Hello Bar. What you see below is the SERP that comes up.
What is organic lead generation? What are SEO leads? And why are they important?
Each of the arrows I added points to a search engine result in the SERP. Two are for web pages, including line database the Hello Bar homepage, and one is for image results.
You want your website pages to appear as high as possible in the SERPs. This is how you generate organic traffic.
But what about organic leads – also called SEO leads?
The goal of this strategy is to attract traffic from search engines and then convert visitors with your offer.
Let's say someone clicks on the first search result for Hello Bar. They see the homepage:
What is organic lead generation? What are SEO leads? And why are they important?
There are two primary CTAs. Both send users to the same page. Above the border is the top bar and the primary call to action.
If a website visitor who came via a search engine clicked on one of the CTAs and signed up for a free account, they would become a lead – specifically an organic lead.
We know that getting organic leads is cheaper than getting paid leads. Content marketing and lead generation will bring in leads and customers, but you don’t have to pay for them beyond setting up your website, creating content, and investing in useful tools.
You can spend hundreds or even thousands of dollars with paid ads. That doesn’t mean you shouldn’t test paid ads. However, if you don’t have the money, I recommend organic leads as the best source of potential revenue.