They also focus on the challenges the business

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And, WikiJobs increased purchases by 34 percent with testimonials. b2b content marketing wikijob case study Case studies serve as social proof, which is important at a time where 84 percent of buyers being the sales process with a referral. Pipedrive, a sales CRM, uses this strategy with detailed case studies. Like this one, about how Miergy was able to streamline its interview process and increase sales by creating a consistent approach.


b2b content pipedrive testimonial The case study includes a Q&A and a short . faces, which iran cell phone number list gives other customers an idea of what Pipedrive can do for them. And it worked, with prospects who watched the deciding that Pipedrive was just what they were looking for. b2b pipedrive testimonial To create more effective B2B case studies, aim to address specific customer pain points and use a data-driven approach.


It is much easier to convince an eecutive to buy into new software by saying “This can help us close 45 percent more sales.” versus “I think this will help us increase sales.” 3. Help them do their jobs Above all else, B2B content marketing needs to be useful. While B2C content can be educational or humorous, your audience is on the job and needs to sell your solution to the people they work with.