Content marketing has been an important part of the marketing mix for small and medium-sized businesses for decades.
High-quality strategic content is a huge benefit at every stage of the sales funnel, whether it's raising awareness of specific topics with blog articles and infographics or supporting them in the selection and purchase process with well-thought-out email and customer loyalty campaigns.
But just when you think you've finally found the right content marketing strategy, new technologies and content marketing trends come along and pull the rug out from under you.
Just think of how the simple act of ordering a T-shirt has changed in recent years due to technological change: ordering and payment are now done via smartphone (if you want, you can even use voice control) and even Otto has now finally discontinued the venerable catalogue.
No doubt, Otto's corporate marketing team has instructed its teams to rethink their brazil telegram data content marketing strategies and consider how these technologies impact customer experience and engagement, impulse purchases, and everything else. the same content marketing trends, but they have fewer resources than large companies when it comes to experimenting with new technologies. Few have the time, bandwidth and financial resources to keep up with all the trends.
Gartner has investigated the technology trends that could disrupt the future of marketing. This article will explore how small businesses can best leverage these technologies. (The full study is available to Gartner clients.)
The technology trends that SMEs should be concerned with today affect both consumer behavior and enterprise technologies. In particular, they address the following questions:
How are voice assistants like Siri and Alexa changing the way shoppers search for and select products and services?
How does data analytics change best practices in persona creation?
Voice assistants are changing our search behavior
Hello Alexa, what is audio marketing?
For decades, our interactions with the digital world have taken place through screens and keyboards. But as Gartner's research on disruptive technology trends shows, voice control systems and assistants such as Amazon's Alexa or Apple's Siri are becoming increasingly common.