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In New York, as in your city and mine, there is not just one library, but several.

To be exact, 88 public libraries dedicated to research and serving thousands of culture-loving citizens.

Being the kind and restless people that they are, the people in charge of the library network in the city that never sleeps wanted a website that was “a little” cooler than some that I know.

In order to ensure that the content they put out into the turkey phone number list world was consumed, they decided to increase the number of subscribers in their database.

Instead of making a drastic decision, they considered carrying out a series of small A/B tests to refine different aspects of the home page.

Thanks to the tests implemented, they increased their list subscription rate by 2,000%.