Influencer marketing - Olay

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It's time to analyze the performance of a beauty sector campaign.

One of the sectors that most carry out strategies such as those we are analyzing throughout this post.

Olay has launched a new cream and wanted to give it the visibility it deserves thanks to this strategy.

This company has tried an original way of turning around a product that is directly and abusively sponsored, that is, doing so through creativity.

In this case, they have decided to relate the soft texture of one of their creams with “living in cloud mode”, thus unifying two concepts into one: the softness of the texture.


Increasingly, the implementation of this type of strategy is more present in media plans and marketing plans.

Recent studies show that many companies and brands afghanistan phone number list spend a large part of their budget on Influencer Marketing and that, as the years go by, that budget is increasing.

This is a sector that is clearly growing, immersed in a current process of process automation through technology, so we can say that influencer marketing is one of the most effective digital marketing strategies to impact your target in a non-abusive, integrated way and with a favorable return on investment.

As long as a defined strategy is established in accordance with the objectives.