Shopping habits in Spain

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The study reveals that more and more people are making their purchases in physical stores.

In Spain, the percentage of people who visit these establishments at least once a week has grown from 40% to 48% in the last four years, which is quite a lot!

And note that since 2016, the number of people who make their purchases, with the same frequency, through digital channels has also increased, from 19% to 30% .

On the contrary, according to the study, fewer and fewer azerbaijan phone number list Spaniards say they do not usually buy online, 4%.



Frequency of purchasing habits in Spain by channels
If more and more people make their purchases in physical stores, combined with the increased use of digital channels, it will be increasingly difficult to discern at what point the purchasing decision is made.