Let’s take a closer look at what you can do as a business with Marketing Automation today. It’s easy to see that it has a lot of benefits that stem from the following functions:
Build a Rich Customer Base with CRM: By using thailand telegram Marketing Automation in conjunction with CRM, customers can have a great journey from visitor to customer. The integration between CRM and Marketing Automation ensures that your sales department has a complete picture of the interactions of a prospect with your company. Sales can see the complete customer journey and understand exactly which marketing interactions a prospect has already had.
Complementary with Customer Data Platform (CDP). : A CDP collects all your customer data from all your data sources to create a comprehensive customer profile. Marketing Automation plays a big role in this process as it collects a lot of information about user behavior on your website and emails. You can then use this data to create personalized content.
Personalized Email Marketing: The ability to send the exact content that a contact wants. For example, you can create an email with the instruction “Hi [First Name]” and the system will fill in the correct name for each person. This can also be used to create content based on the interests of the contact, which is where the value of personalized email marketing comes in.
Dynamic content: Marketing automation uses the data collected to create dynamic content for potential customers. This type of content is specifically targeted to the visitor at that time, and the system expects to display content with the highest probability of engagement.
Machine learning: Marketing automation software uses machine learning. Based on the data collected, the software gets better and better at making the best choices for maximum efficiency and effectiveness. The more data is available, the better the choices the software makes.
Behavior-based automation: Automatically send messages based on channel interactions, events on the website, predictive analytics, and other platform data. For example, let's say a customer adds a product to the cart but then leaves the website. The system will send an email to the customer 1 hour after leaving the website to notify them that they still have items in their cart.
Segment your customers: Since you have a rich customer base collected through marketing automation and CRM, you can segment your customers based on various information such as behavior, location, order date, customer lifetime value, etc.
Channel optimization: With channel optimization, the software can send messages to customers through the channels where they are most likely to interact. Since everyone's situation is different, it would be great if your software can do this automatically.