All around, URL shorteners help simplify the process of dealing with links to pages on your website.
How do URL shorteners work?
Using URL shorteners to shorten URLs is typically a straightforward process. In most cases, you just plug in one of your existing URLs, and the tool will spit back out a shortened version. Sometimes, these URLs are totally different from the original. However, many of the best URL shortening apps allow you to keep the same branding.
Integrating URL shorteners with other tools
Incorporating URL shorteners into other marketing tools and platforms can contribute towards better tracking, engagement and overall user experience. Here is how URL shorteners can be effectively used across different channels:
will make your emails look cleaner and less cluttered, philippines phone number example improving readability and user experience.
Social Media Platforms: Shortened URLs are ideal for managing character limits on social media. Short custom links also provide an opportunity to align your brand’s tone and style.
Website and Landing Pages: Using shortened URLs in online ads, blog posts, or on landing pages makes these links more visually appealing compared to URLs.
The 7 best paid and free URL shorteners
With all this talk about using online URL shortening services, you’re probably ready to get to our list of the best URL shorteners out there. So, let’s jump into it. Below, we’ve listed seven different URL shortening services, including:
Bitly
TinyURL
Rebrandly
Sniply
Owly
Short.io
BL.INK
Here’s a summary of how the best URL shortening services stack up against one another:
URL shortener Price Best for
Bitly $35+ per month (free plan available) Generating QR codes
TinyURL Free (or $9.99 per month for a premium plan) People wanting a free tool without creating an account
Rebrandly $34+ per month (free plan available) Ease of use
Sniply $9+ per month CTA creation
Owly $99+ per month Hootsuite users
Short.io Free (or $19 per month for a premium version) Audience segmentation