Each Google post can consist of 300 words and can be enriched with an optional call-to-action button ('read more', 'order now', or 'reserve now'). With the posts you can respond very specifically to the local customer journey .
Also read: Google+ has changed: what are the implications for local search?
google postsGoogle Posts in Local Search Marketing
Local search marketing, marketing targeted at a target group in the vicinity of a company, is becoming increasingly interesting. Suppose I am walking in Berlin and am looking for a nice place to have breakfast. After a short search I come across Alex Berlin. The snippet below is shown.
How likely is it that I will want to continue looking? The call-to-action has been made more attractive with images and text. If it had said: “breakfast for half price until 10:30”. Or: “use this discount code to receive 10 off”. Would you not have clicked?
As a clothing brand, you can publish posts during guatemala phone number lookup the sale that immediately inform people about the discount on a specific product.
A restaurant with a new menu can communicate this to searchers, for example: “on the menu today”.
Hotels that offer a promotion for a specific room or have a general promotion can use posts to strengthen their CTA and increase CTR. Think of a combination deal, where people get a free ticket if they book one or more nights.
If you want to promote a one-day event or have a one-day offer, Google indicates that you can also use a time period for an event. How to do this exactly is described in the official Google Support Guide.
Why are Google Posts so relevant now?
Google wants to provide direct answers to searcher questions. The company always puts the searcher first and will continue to optimize its algorithms and platform to meet this goal.
In addition, local search or local search marketing is an emerging trend that will continue to expand in the Netherlands. Google already indicates that half of the searches have a local character. It has also been researched that in 93 percent of all cases the Google Pack is displayed when a local search is performed.
And to close the funnel even further, nearly 80 percent of all local searches result in in-store sales. Just calculate your ROI when you invest in local search marketing.