Social media for events best practices

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These rapid-fire questions served as an engagement hook and launchpad for deeper questions about AI, social media and the impact of DEI on long-term business success.

“You’re committing professional malpractice if you don’t have people inside of your organization to help you understand, respect culture, decode culture and then have some modicum of reciprocity with your audiences…we have so much power in terms of driving the cultural conversation and [industry conversations]. That’s cultural capital,” he said.

The video was ‌shared on Sprout’s brand accounts and LinkedIn for Marketing to promote this article. If you’re looking to amplify your key messaging, extend your reach and nurture partner relationships, consider co-marketing initiatives when planning your social media coverage for events.


Planning social media for events isn’t an easy feat. Here are some best uganda mobile database practices we used to stay grounded.

Start planning early
The sooner you start planning ‌your event coverage, the better. This way you can get teams on board in advance of the event so they understand their roles and what to expect once the coverage launches. For example, for events like AfroTech™ where applicants, enterprise brands and prospects are present, you might want to coordinate with sales, partnerships and recruiting. Starting early will also enable you to create certain elements of your posts, like social copy, well in advance so you’re not scrambling to create content all at once. An early start will help you create, build anticipation, keep your content top of mind and get ‌your audience excited.