Influencers for a YouTube campaign

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Also, pay attention to the type of content an Instagram influencer produces. If you’re planning a campaign that needs video, make sure your chosen influencer specializes in Reels.

Influencers for a TikTok campaign
TikTok influencer marketing can be an entry point into smaller subcultures. TikTok influencers often speak to very niche audiences who have specific content preferences based on their hobbies and interests.

Tracking TikTok subcultures can also be a useful way of determining an influencer’s niche audience. Tapping into these audiences can help your brand access some of the benefits of niche marketing, like having less competition uruguay mobile database and being able to optimize your marketing spend.


Several metrics are important for YouTube influencer marketing success, particularly subscriber counts, engagement rates‌ and watch time.

Track an influencer’s average video length and how often they post. This should give you a better idea of how long it takes them to make a video, and where your ad could fit into their usual video format.

Influencers for a Facebook campaign
Facebook influencers can help brands market to huge audiences; 83% of social users have a Facebook profile, and almost half (44%) of them have interacted with brand content through Facebook at least once a day.