A link shortener is an Internet service that allows you to transform long, cryptic URLs into short URLs . It does this by assigning a random grouping of characters and numbers, thereby reducing the original length of the electronic address.
But, ultimately, why is it so important to use a URL shortener in our digital strategy?
One of the main reasons for shortening a long URL is when it is armenia email list 105644 contact leads posted on social networks such as Twitter. A long address takes up a lot of space, thus reducing the number of characters available to complete a message.
When we use a shortener, we considerably reduce the number of characters on a page so we can add more information to the message and make it more understandable.
Therefore, the use of shorteners improves the strategy and presence on social networks.
In addition, most tools allow you to obtain relevant metrics about access to the URL from each of the social networks, personalizing the address by including a specific keyword or call to action that triggers an action.
That said, it is clear that a link shortener is an essential tool for the development and efficiency of your online strategies .
As we know that this is a topic that generates many doubts, we thought it appropriate to produce an article focused on the essence and usefulness of URL shorteners.
Read our content and learn more about these essential resources for successful digital actions!
What is a link shortener?
In general terms, we can say that a shortener is a fundamental tool for Digital Marketing strategies , as it allows you to reduce the number of characters in a URL, thus converting it into a shorter version.
By reducing the length of a URL, we can create social media posts that are more aesthetically pleasing to users , since the address no longer takes up multiple lines but requires the use of just a few characters.
Note that this is an extremely important point to improve the quality of posts on networks that have limitations regarding the use of characters per message, such as Twitter .
When we shorten the address, we save elements so we can use them to enrich the publication by adding other data, explaining more details about the central topic, among other uses.
Remember that Instagram also limits the use of characters in bio descriptions, so using a link shortener is also essential to strengthen your strategy on this network.