The big day has finally arrived and Madison Island opens its doors for the first time at the new location.
Via iBeacons, customers who enter the store (and have downloaded the store app in advance) receive a personalised mobile push notification on their smartphones, welcoming them to the store. This message is triggered by the interaction of the iBeacon and the smartphone using the so-called “Live Data” (i.e. near real-time) capability in the campaign tool. Customers and prospects who didn’t have the time to visit the store on the opening date receive an email with an introductory offer for the online store. Here you see the delivery step that splits people into two groups, in-store (receive mobile push notifications) and the rest (receive emails).
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Many visitors make it to Madison’s new cyprus phone number store opening event. When a customer enters the store, the campaign tool is informed that a registered person is nearby. This person receives the notification on their mobile phone (see below). The big advantage here is that the message can be tailored to the individual based on any relevant information stored about them on the CRM system. Personal preferences, size and store card information can be integrated in the notification message.
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The campaign also offers a sub-segment of the initial target audience the opportunity to participate in a prize-draw. With A/B tests and control groups, it is possible to measure the effectiveness of the offers and to measure the overall success of the campaign (perhaps useful for future store-openings that Madison plans).