Using Business Intelligence tools, you can track the performance of ongoing campaigns. This monitoring is done in real time and compared to historical patterns.
The results of this analysis allow marketing budgets to be optimized truemoney database and, if necessary, corrective measures and adjustments to the strategy can be made.
Additionally, with this BI activity, actions can be designed that complement the original strategy: promotions, offers, peak sales activations, and cross-selling techniques, among others.
Prioritize and discard campaigns
Through the analysis of variables offered by Business Intelligence, decisions are made about the relevance of strategies based on their performance. After a thorough analysis, processes that can be improved and those that should be eliminated can be selected.
This way, wasted time, effort, and money are reduced and channeled into campaigns that yield results.
Predicting future opportunities
Using the collected data, Business Intelligence can conduct research on audience growth, campaign effectiveness, or consumer trends , to name a few examples.
Through this predictive behavior, it is possible to identify future needs in terms of resources, dissemination channels, or the adoption of new platforms.