As a guide, we can say that brands that opt for Headless Commerce are using APIs to achieve three fundamental goals:
Create a great digital experience.
Achieving greater operational agility, meaning they loan database can update their websites or applications ten times more frequently than before.
It's about building a better architecture that allows you to be omnichannel so you can attract customers and anticipate their expectations.
So much so that in Headless Commerce, back-end developers use APIs to provide front-end content and improve the user experience.
Advantages and Disadvantages of Headless Commerce
It's abundantly clear that Headless Commerce is a structure that's here to stay. What makes this platform extraordinary? The ability to work with independent back-end and front-end structures that connect via an API.
We already mentioned something in the introduction to this article, however, we point out other advantages of Headless Commerce:
Omnichannel: That is, it allows you to enhance and promote content everywhere.
Allows integration and communication with other platforms.
Greater adaptability to market demands and greater competitiveness : This is because it allows for more agile updates and the ability to carry out any modifications to its interface.
Strengthens the user experience : It becomes even more personalized, helping you capture and better understand your customers.
The purchasing channel adapts : And becomes more accessible .
Allows for flexible marketing : Marketers can now set up a new site in just a few days.
Like everything new, it also brings new challenges. Companies that want to implement this platform must have professional developers who are prepared to face significant costs.