“With this new feature, you can tap the Lens icon when viewing a photo of a shirt and ask Google to find the same pattern on another item of clothing, like socks,” said Google Senior Vice President Prabhakar Raghavan. “This helps when you’re searching for something that might be difficult to accurately describe with words alone.”
Optimizing your website for visual search requires bc data china a prior process that involves selecting and uploading high-quality images, taking into account specific size, dimension, format, and resolution. This, in turn, requires the smallest possible weight.
In this way, two things are achieved:
Optimization ensures good positions in Google indexing;
a website with optimal loading times (which is no small feat considering that a site's loading time is a key SEO aspect).
Let's review how to carry out an image optimization process with a focus on visual search.
If your potential customer is watching a video about a specific product that isn't mentioned in the title or image description, visual search can identify the product and return related links.
Use images in JPEG and PNG format
Your visual search will benefit if you use formats that are compatible and friendly to your website. The most common and recommended formats are PNG and JPEG . Both allow you to compress information without losing quality and are ideal for digital photographs.