Jobs to be done: A Roadmap for Customer-Centered Innovation, by Stephen Wunker, Jessica Wattman and David Farber
Written by Stephen Wunker, Jessica Wattman, and David Farber, this book develops practices that place the customer as the guide for innovation.
Here you'll learn how important it is to understand your employment database customers' needs, desires, and interests for creating new products , and you'll understand all the benefits you can generate by developing marketing strategies that put your customers at the center.
You might think there's nothing more to learn about the social networking giant Facebook, but Zuckerberg's giant keeps its platform constantly evolving. It's very important for digital marketing professionals to stay up-to-date with the latest developments.
While new and popular social networks like Instagram and TikTok have emerged, Facebook maintains the most diverse audience of all and remains a very attractive platform for companies with broad target audiences.
Facebook's success is also due to the number of services and actions the platform offers to companies and businesses. Facebook offers very interesting targeting for advertisers and the ability to create compelling ads.
In this book, you'll find well-developed and clear information to help you take full advantage of all the benefits you can generate with this social network.