Also read: 8 Types of Online Videos That Work for Entrepreneurs [Infographic]
5. Reach your potential customers via social media
A logical consequence of this is that video testimonials are very suitable for distributing via social media. The idea behind social media platforms is that they are designed for people like you and me to communicate with our family, friends, colleagues and everyone else we want to keep in touch with. Brands and companies are 'guests' on social media and have to adhere to unwritten rules when posting messages. They should not be too commercial.
Practically all of the aforementioned characteristics of video testimonials contribute to the fact that it is content that will be accepted by the consumer on social media. As a company, you do not explicitly influence your target group with video testimonials. Video testimonials are therefore not seen as an attempt to influence and lead to little resistance. Video testimonials are precisely because of their organic nature a subtle and therefore effective form of influence.
6. Encourage interaction between existing hongkong phone numbers and potential customers
Customers can leave reviews on social media such as Facebook. However, these only appear on your business page, so potential customers who find this information useful will have to actively search for them. With audiovisual customer reviews, you have control over the distribution and can reach a much larger target group, which boosts your brand awareness. In addition, you give consumers the opportunity to engage in conversation with your company and other consumers who may already have experience with your products or services. Finally, video is seen as high-quality and engaging content, which of course has a major impact on the position and frequency of your videos appearing in timelines.
Audiovisual content is more effective than textual content and that also applies to testimonials. You receive information both via image and via spoken (and possibly written) text, which is called multimedia presentation . This allows you to store the information better in your memory and process it faster. Offering information with a combination of words and images is less taxing for the processing of this information, because the words and images support each other. You can see this in the third column of the model below.
Video testimonials provide valuable information in a way that is accessible to the consumer.