In the future, PR teams may reduce in size

[jrineakter]

As a student, I was particularly interested in this observation. Junior positions will be most at risk for AI. This will not surprise many. The challenge will be responding to that risk by investing in upskilling or retraining employees so that they know how to work with the new tools and technology available. They can then be used to boost productivity rather than replace people.

The prevailing attitude is that AI is an incredibly useful tool.
The rapid uptake of AI is evidence of how buy phone number list valuable a tool it is. In the UK 68% of large companies, 33% of medium-sized companies, and 15% of small companies have incorporated at least one AI technology. This number will only increase for the foreseeable future.

So, what does this mean for The Marketing Pod?
The team already uses some AI tools to complete day to day tasks, for example Semrush and Gemini. The web development team also relies on tools to reduce repetitive tasks, empowering them to be more innovative in their work. The Pod plans to continue to learn and evolve as the technology does, but the agency will always take a cautious approach. The most important thing is to be completely transparent with clients about the use of AI and how it can add value to the services they get.