This story has a beginning, but no end. In social media land, things come and go faster than you can keep up with your strategy. For example, look at the audio trend that is currently shaking up the landscape. It is therefore impossible to determine a solid social media strategy that you can use for years. Strategy is not a project, but an ongoing process. Setting up and managing your social media strategy is therefore best approached from an agile perspective. But how do you do that?
Are you looking for a social media model? A model that takes the work out of your hands of having to think up a strategy? A filled in blueprint ? Unfortunately, I can't help you with that. Every organization is different, so every social media strategy is different too.
It is much more important to start from a framework . A framework that lists the possible b2b email list steps to arrive at a strategy. It ensures that you ask yourself and your organization the right questions, at the right time. In this way, you actively work with social media from a strategic perspective and at the same time work on your learning ability, your social media maturity . Within daily dialogues, we use the framework below in many of our projects.
Framework for a social media strategy.
1. Provide a solid foundation with an audit
It usually starts with an internal desire or need. Perhaps a gut feeling that social media is not being used optimally. Or simply the lack of a structured approach based on concrete goals.