Here at Coruja, we love creating quality content for our clients. But this task is much more technical and strategic than it seems. After all, good content needs to fulfill a purpose .
Furthermore, to be of high quality, content needs to be relevant to a specific group of people. Therefore, it must transcend the barriers of personal tastes and opinions.
Below are some valuable tips that will help us with this important task.
1. Titles do most of the work
If we could give one tip to everyone who produces content, it would be: spend a good deal of time perfecting the title .
Competition on the internet is huge. There argentina email list is a lot of information available competing for our attention. And it is the title that has the power to capture people's attention .
A good title is one that provides specific information about the topic and some details, but without giving away everything you have to say.
Titles with phrases like “you need to know” and “why you should” tend to get more shares . Plus, people tend to read more content that teaches them something.
2. Make a relevant introduction
Once you've grabbed people's attention with your headline, you need to keep them interested in the introduction to your text.
According to the Nielsen Norman Group , 57% of time is spent on the first part of a page's screen. So if your intro doesn't get your audience to scroll , they'll probably close it.
3. Stay focused
Each piece of content needs to have a clear idea , from the introduction to the conclusion of the text. In other words, don't try to cover the world with very broad themes or by mixing information.
When you narrow your focus, the chances of your content being of higher quality are much higher.
4. Keep an original voice
Every company/brand has a unique voice . And it needs to permeate all communication materials.
Remember, you are creating content for a specific group of people , so the company needs to communicate with them, and only them.
Embracing fads or trends is not always the best way to achieve good results with content. The focus must always be on your audience.