One of the main reasons why brands should use storytelling is to create brand awareness , as it is a very efficient way to create a relationship with their customers and make it easier for them to remember the brand. Therefore, the more stories you tell, the more you will be remembered.
For example, if you want to build a phone number list connection with your customers and make them feel part of a community, you should tell stories about your team members. Customers can feel more connected to a brand and have more trust in it when they know more about the team members behind it.
Another way to create brand awareness is by telling stories about customers who have been positively impacted by your brand. Or you can look for customers who really like your brand, include them in your storytelling and turn them into your brand ambassadors .