As we've said, we can't blindly rely on AI to generate high-quality content.
New artificial intelligence tools are very fast and efficient, but they still have significant limitations . Therefore, it is crucial that humans play a role in curating AI-generated information and content.
While artificial intelligence can be valuable for content generation, we must always consider the importance of human perspective to ensure content is relevant, accurate, and effective.
Limitations of AI
AI's limitations include a lack of creativity, an inability to understand context and colloquial language, a tendency to repeat patterns, and difficulty assessing content quality. Also:
Lack of emotionality. After all, a machine has no emotions, and AI-generated text often seems cold and impersonal. Humanizing it allows for the addition of emotions and personality, which can enhance the connection with the audience.
Lack of originality. It's very important that you never take the content provided by an AI at face value. When asked the same question, the tool is likely to give you the same answer or the same content.
Low personalization. The AI won't have any information about your brand brief, so it's important that if you have information about your audience, you provide it in the prompt so that your AI-generated content is as personalized as possible.
Lack of creativity. There's still no artificial intelligence that can mimic good real-time content, a campaign that fully empathizes with your consumer's life stage. By humanizing content, you can give your messages that touch.
Knowledge limitations. Although its capabilities are growing by leaps and phone number list bounds, AI still has limitations in knowledge and understanding. By personally intervening in the content, you will improve its quality and accuracy.
Language limitations. AI may produce content that is difficult to understand or contains grammatical errors. In addition to providing concise and clear instructions, you must correct errors and ensure the content is clear and coherent.
Humanizing AI-generated content is important to prevent your brand from suffering the consequences of depersonalization and AI errors.
How to Humanize Content Generated with Artificial Intelligence?
So, how can we humanize content generated with artificial intelligence tools? Here are some points to keep in mind to avoid its current shortcomings:
Know your audience. If you're going to create content with artificial intelligence, make sure it's targeted to your buyer persona . Otherwise, no matter how good the content is, if it's not targeted or well-tailored, it won't be worth anything.
Use the right tone of voice . It should reflect the brand's personality and connect with the audience.