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[mouakter13]

It is expected that in 2015, 25% of company advertising will take place exclusively on the Internet. In addition to their profitability, these platforms are an excellent tool for knowing how users reach the product, through which words, how many clicks are produced and of those, how many become potential clients. For all these reasons, 72% of international companies acknowledge that they will increase their budget for CPC strategies this year, as it is a perfect tool for knowing how the market is working.

Companies that develop this type of search engine strategy first italy business mailing listdefine the type of advertisement they want to publish with a specific message and then assign keywords that they believe will make it easier for people to access their advertisements. This last point is where the most important part of these actions is found.

All keywords are put up for auction and each interested company sets a maximum price that it would be willing to pay for each click on its ad. The higher the cost per click , the higher it will appear in the search engine, thereby displacing its competitors. Ultimately, ads are displayed by search engines when a relevant search matches the keywords selected by an advertiser.

In general terms, this is how a CPC plan works on the Internet. In 2014, the statistics for this platform left some rather encouraging numbers, according to Wishpond, a company specializing in online marketing.