2. Brand awareness with a large reach
You hire an influencer because they have reach in their own network that they form with a group of people that you can hardly reach with other media. An influencer ensures more brand awareness among a specific target group.
They not only reach a very specific target group, they are also very close to that specific target group and engage with them. This creates engagement among the target group. Influencers can also help to bring a new product to the market and introduce it to a specific target group.
Not only can an influencer help a new brand or company, but also companies and brands that already have sufficient name recognition, where the social media channels could still use some promotion. An influencer can help to increase the reach and stimulate interaction on these social media channels.
As a company, it is of course important to be able to measure whether the desired effect is achieved. Because influencers are not only active on one channel, but on multiple social media channels, such as Instagram, YouTube, Facebook and Twitter, it is currently very easy to obtain data about this. Social media channels such as YouTube and Instagram are increasingly making more detailed data available that provide insight into the effect of influencer marketing. This includes data hospital email database about website visits, conversions, retweets, shares, etc. Here, a company can clearly measure whether the campaign and/or collaboration has actually had an effect.
Forms of influencer marketing
There are different forms of influencer marketing. For example, you have a distinction between a form in which the influencer is paid and a form in which the influencer is rewarded.
As a brand or company, you can offer an influencer a financial compensation, for example if they make a video or blog about your product. But you can also reward an influencer. Think of sending products and/or invitations to events. In exchange for this product or event, the influencer is asked to post a photo of it or write a nice article.