generates an optimization of the company's processes and resources. The company often becomes more flexible, making the work stages less resistant to internal changes, generating results that are more in line with the business objectives.
Benefits of a DXP Platform
The features of a digital experience platform can vary germany mobile database from manufacturer to manufacturer. Therefore, the benefits provided by the technologies can also vary.
To illustrate the main benefits expected from a good DXP platform, we take Liferay as an example – a tool that we know like the back of our hand. Among the many benefits, it is worth highlighting:
Improved user experience, generating personalized and omnichannel communication;
Analytical view of the entire customer journey;
Creation and management of multiple virtual environments on a single platform: website, portals, intranet, applications, self-service platforms, etc.;
Ease of integration with other systems, such as ERP and CRM;
Generation of various reports, which support decision-making;
Creation of workflows and document management;
Customization flexibility.