How to Update Your Cold Disclosure Policies

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For example, if you have a product or service that can help remote teams increase productivity, now is a great time to highlight that solution or the specific features that help solve this challenge. Consider offering a special promotion for this product and include the details in your communications.

By adopting this approach, you can serve as much as you sell, creating an ideal environment for your business and for the customers who need it.


The best way to help your salespeople manage their customers is to adopt a top-down approach. Your internal communications should be as compassionate as those you send to your customers and prospects.

Remember that your representatives will have different reactions chinese overseas africa database to this health crisis. Some may be experiencing it worse than others and need additional support. Convey serenity by acting as a pillar of strength and offering guidance. Your representatives will likely mirror this behavior with your clients and represent your business as a trusted and reliable resource.

Convey to your team that messaging should focus on safety first and business second. Reassure your reps that their pipelines may experience challenges for a while and that this is normal. They'll bounce back stronger than ever if they show their customers that you can serve them when they need it most.

Also, make sure your digital channels are up-to-date and accurate. This way, your representatives can easily direct customers to the products and services that align with their most immediate needs.

What resources or services can you offer your customers to help them get through this time? Perhaps a product, service, feature, or content from the past is the most appropriate and important way to help customers navigate the current situation.