Would you like to know the ins and outs of the profession? We'll tell you!
Community Manager or Social Media Manager
They may seem like the same thing, but these two concepts refer to two different job positions. However, in many cases, the same person occupies them.
Theoretically, the Social Media Manager is responsible for studying, devising and developing the different communication strategies to be carried out, while the Community Manager is responsible for executing them.
Although both figures are sometimes confused or referred to in the same way, it is important to know the different responsibilities and competencies of each of them.
The skills of a Social Media Manager include: market research, competition and company situation research, development of a brand strategy in accordance with the company's specific needs, creation of a communication plan, monitoring and analysis of results.
The Community Manager, for his or her part , will be responsible for building and managing a brand's relationships with its community on social networks, generating content following the communication plan created by the Social Media Manager and promoting engagement by responding to messages and comments received, among other skills specific to day-to-day use of networks.
Phases of developing a communication plan on social networks
Analysis
The first step that a Social Media Manager must take in developing a social media communication plan is analysis. And what should he or she analyse? Many of you will ask. Well, the answer is: EVERYTHING!
To begin with, you must analyse all the external aspects that may, in any way, influence the brand . This means: knowing the economic environment of the target audience and the political and social environment that may affect the company. You must also have in-depth knowledge of the sector, to the point of becoming a true expert in it. Likewise, you must take into account the competition, know how it communicates, what channels it uses, how it addresses its audience, who its audience is, what marketing strategies it follows, what type of campaigns it carries out and what results it obtains. The more information you gather, the more likely the communication plan you create will be successful.
On the other hand, it is essential to carry out an internal analysis that allows us to understand the current reality of the company , that is, from what point we start to build a brand identity.
It is also important to define the target audience , for which the buyer persona is very useful. This template allows you to create an imaginary archetype of the potential client that allows you to know them to the point of knowing where to find them and how to communicate with them.
Planning
With all the information gathered, the Social Media Manager must make the relevant decisions, define the objectives to be achieved, choose and devise the strategy to follow and plan the actions to be carried out.
Everything will be planned according to deadlines, because without establishing time frames, it would be impossible to determine the campaign as a success or a failure.
Monitoring
Throughout the duration of the campaign, the Social Media Manager must monitor it to ensure that the status of the campaign is known at all times. This will allow the strategy to be redirected if it is not working as it should.
If the defined strategy does not give the expected results, new actions can be established and, of course, what does work will be maintained and strengthened.
social networks
Tools that a Community Manager cannot miss
The work of a Community Manager can be much more agile if he or she knows the different tools that are at his or her disposal, such as, for example:
Graphic design tools
Canva
This online editing program is ideal for streamlining the graphic creation of publications. It has a free version and a paid version, which expands the design options and even allows you to schedule content on social networks.
In its complete free version, it has a multitude of templates that allow you to create all kinds of creative designs, from social media posts to videos, gifs and professional presentations.
Its easy and intuitive use makes it an ideal tool.
VistaCreate
Like Canva, Crello is an online graphic design tool that allows you to create creatives through a vast catalog of more than 50,000 professional templates. It also offers the possibility of removing the background of images, animating them, and including audio. It has a free and a paid version.
Planning and analysis tools
Hootsuite
This is one of the most widely used and well-known tools in the social media universe, as it allows the management of various profiles from different social networks in a single panel.
Its main features include scheduling posts , the ability to monitor the competition, hashtag tracking, performance data and reports.
It has four subscription plans and a thirty-day free trial.
Metricool
It allows you to analyze, manage and plan different accounts from the same panel, and also offers the possibility of creating reports and links for the Instagram bio.
From your dashboard you can also monitor your competition and obtain data on metrics from your business' website, social media and online advertising.
There is a free plan, with which you can use the tool completely free of charge on a professional account. To manage more accounts, you will need to upgrade to one of the five premium plans, whose prices range from ten euros per month to ninety-nine euros per month.
Organizational tools
Asana
Asana is a work organization tool that allows you to share information with your kuwait telephone number entire team and even assign roles to members.
The different plans available allow you to: create a schedule, prepare reports, monitor the status of initiatives, manage resources, define objectives, view all content on boards, schedule defined actions, carry out questionnaires, synchronize work on different devices, automate processes, and much more.
Trello
Using the Kanban methodology, it allows you to work in a visual, intuitive and collaborative way . Its board system offers the possibility of assigning tasks, adding descriptions, establishing priorities with labels and marking delivery dates.
The Community Manager is the trendy professional profile, and constant learning is essential to be a good Community Manager . This happens in all professions, but especially in those that have to do with the digital world, as it is a very changing universe. Luckily, there are training options with which a good social media professional can stay up to date.