Digital Marketing - Ideas for your business

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I think the last year has clearly shown us where the marketing world is headed. Of course, "digitalization" has been on the rise for a long time, but especially in B2B and among SMEs, there's still a clear need for action and a lack of ideas. Social media channels are still being used far too little, and websites aren't sufficiently useful for customer acquisition and online albania phone number data marketing measures. That's why I've summarized some immediately applicable marketing ideas for you in this article.

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Idea no. 1 | Online marketing strategy


A good digital strategy is an ideal entry point for companies into online marketing. I have summarized the best way to go about this step by step in the blog article "An effective digital strategy for B2B companies" . A good online marketing strategy also includes search engine marketing. If you would like to delve deeper into the topic and use these advantages for your website, then I recommend the two articles Optimal search engine marketing - SEM made easy and SEA measures - simply explained . As a blogger, I naturally highly recommend a company blog. It's not as difficult as it looks. I explain how you can easily get started with a blog and how it can help you with your digital strategy in the blog article 5 tips on how a blog can revolutionize inbound marketing in companies .

Idea No. 2 | Social Media Channels


As mentioned at the beginning, many companies neglect their social media channels, even though they hold tremendous potential. Generate leads with Pinterest , Facebook , Twitter , or LinkedIn —depending on which channel your customers use.

Idea No. 3 | Lead Generation


Do you want to really hit the ground running next year and acquire twice as many new customers as last year? I think that's a great resolution. In the article "Effective Lead Generation Know-How" and "7 Ways to Generate Leads via Your Website," I've picked out a few tips that you can directly apply to your resolution.

Idea no. 4 | Content marketing


Your new goal for next year is to create new, engaging content for your customers and use content marketing as part of your digital lead generation strategy? Excellent! I've put together a few tips for you on how to achieve your content marketing goals. Content marketing is a great tool for inbound marketing. We use HubSpot for this. I've put together seven tips for you .

Idea No. 5 | Customer Experience on the Website


Especially in the last year, an online presence has been very important for companies. But to convert website visitors into customers, a positive customer experience is needed that wins them over. To ensure this, a website check for the next year is important: What does the homepage look like? Is there a clear menu? I've summarized the most important elements in the blog article "The ultimate homepage on the B2B website ." There are also 7 effective website measures that you can directly implement for your company. When considering everything, ask yourself this question: Are your visitors finding all the information they need?