We may be talking about the big technological trend of the year. That's why, at Uzink , we want to analyze the role of marketing in virtual reality. We are facing a new device that will modify the behavior of our audience. And the fact is that virtual reality glasses are used for much more than just playing . The applications linked to health, culture, education and business environments are endless. Some companies have already tried their hand at virtual reality and many others are preparing for it. What should we know?
Table of Contents
What will be the role of marketing in virtual reality?
Toyota uses virtual reality in its latest advertising campaign
The North Face, a good example of a free experience
Tommy Hilfiger creates an app for its stores
What will be the role of marketing in virtual reality?
The truth is that the video game industry is one of the korea phone number sms main players and will connect primarily with the younger public. In this context, advertising placement will be one of the easiest options for many brands, as it has been in video games. But it doesn't end here.
Companies are realizing that the role of marketing in virtual reality can (and should) be more ambitious. Creating their own applications allows them to generate unique experiences for the user. A new way of providing content and value to the consumer. Let's imagine... from a 360º guide to a virtual supermarket. Here, we will only find one limit: creative capacity.
Corporate applications for virtual reality
At Uzink we have selected some examples to show what the role of marketing will be in virtual reality .
Toyota uses virtual reality in its latest advertising campaign
Toyota has built its latest campaign around a virtual reality experience. The video shows drivers facing unpleasant situations to convey their distinguishing value: reliability. But automotive brands are working on other applications such as driving simulators and car configurators so that each customer can customize their car virtually.
The North Face, a good example of a free experience
Marketing example in virtual reality
Virtual reality glasses are great for easily transporting the user to other places. The sports brand The North Face has been one of the pioneers, allowing users to download their app for free and simulate climbing in faraway places. This type of app has great potential for promoting tourism.