During the program, it is continuously measured how active the participants are on social media channels and what this means for the reach of the employee and the organization. This shows that employees who have completed the program ensure significantly more online visibility. In addition, they are better informed about the developments within the field in which they work. Various examples also show that commercial opportunities are identified and seized earlier. Employees profile themselves as experts by sharing knowledge about their specialism, which also allows them to expand their personal online network. In the following paragraphs I will further explain the results with a number of quotes from participants of the program.
More visibility and interaction
The online activity (sharing and commenting) of employees on various channels increases significantly. For example, the activity on Twitter increased sixfold. This automatically means an increase in the reach of the messages. During the program, a group of just 20 employees creates an average of 90,000 impressions on Twitter. This is a doubling of the hotel email address list number of impressions compared to the period before the program. Imagine what that means on an annual basis, or when the rest of the company also participates!
Not only does the number of impressions grow, more importantly, the quality of the messages also increases. On LinkedIn, employees receive 50 percent more responses to their messages at the end of the program than at the start of the program.
The biggest impact was achieved by the blog I wrote on LinkedIn (+1,900 views), which generated a huge flood of positive responses and new contacts.
Started very small this morning. Until my tweet was picked up by RTL with an item on the RTL News at 19:30 as a result.
Employees are better informed
Employees generally have to maintain large networks. It is a challenge to always be aware of developments at clients or in the field. The program allows employees to gain more insight into their network, take control and apply knowledge gained online in the offline world.