Why focusing on personalization and profiling is key to a winning strategy

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The countdown to the long Black Friday and Cyber ​​Monday weekend has begun. This year's Black Friday weekend begins on November 29th and runs through Cyber ​​Monday on December 2nd.

For days, promotions and discounts have been on the rise both online and in stores, and consumers are already looking for the best deal.

Email marketing campaigns, ads, social media activities, in-store engagement—there are many channels and tools to implement for successful Black Friday and Cyber ​​Monday marketing strategies, but two key aspects should remain the focus: profiling and personalization.

Despite the less than favorable economic climate, this year's forecasts for Black Friday and Cyber ​​Monday shopping indicate that spending will continue to grow and continue.

Average spending is also expected to increase for greece telegram data Black Friday 2024. As we know, many consumers show greater purchasing intent than at other times of the year.

Greater willingness to spend, but not only that: new technologies applied to the sales process, and especially artificial intelligence, will play a crucial role this Black Friday 2024.

Advantageous offers, but also rewarding and valuable customer experiences: even on Black Friday and Cyber ​​Monday, consumers are not giving up on personalized browsing, shopping, and engagement experiences, and one in two customers expects artificial intelligence to help brands navigate this path.

Marketing Strategies for Black Friday
Black Friday 2024
Profiling Before and After Black Friday: The Importance of First-Party Data

The most anticipated shopping weekend of the year is just the first day of a truly intense period that continues with the Christmas sales.
In fact, periods of major promotions, for both retail and e-commerce, are becoming increasingly extended. Therefore, it is essential to consider Black Friday marketing strategies and activities that continue over time, allowing brands and companies to leverage their greatest asset: first-party data.