image: GlobalWebIndex
Many ad blocker users are willing to watch advertisements, as long as they are relevant and not disruptive. These are valuable insights for both the advertiser and the publisher that places the advertisement. The rise of (mobile) ad blockers also argues for a well-thought-out social content strategy in my opinion. Show via social channels who you are, what you do, why you do it, what you like about it and why it is important, and your audience will automatically join in.
Another interesting fact, supported by figures, emerges from this research. It is a shift in emphasis that we have probably all experienced in recent years, we share less and less personal updates on the major social networks, especially Facebook. We focus more on the more private, private messaging apps (such as WhatsApp) to do so. hotel email addresses There we can carefully choose the people and groups (family, friends, sports club, neighbourhood, etc.) ourselves and avoid the risk of unwanted photos floating around the internet. The report also shows that people prefer WhatsApp. 75 percent of global users use the app daily and 70 percent have sent a photo via WhatsApp in the past month.
The GWI report shows that we live in an era of always on, always connected . This will not only remain the case, but will only increase. For companies that are not or hardly connected to their target group online and do not implement the social/mobile mindset very quickly, I think the signs are bad. Customers are always on , seek connection online, are becoming increasingly demanding, are confronted with more and better content, are helped quickly and easily online, are 'getting it' and then also use ad blockers to keep your carefully constructed advertising campaign away. Time to adapt and wake up.
Download Snapchat, Peach, Kik, Slack to stay socially up to date . Get started. Free up time in your agenda. Invite a few social addicts and nerds to grill them. Download Crystal as a mobile ad-blocker. And put your PC and laptop aside for at least two weeks and adopt mobile only . Check Marktplaats for a pair of Snapchat Spectacles and try to fill your Instagram Stories for at least ten days. Ultimately, it's easy. If you want to adopt the social, mobile and connected mindset , it's mainly a matter of doing it.