1. Sales & Business Development
Why: Their role is inherently outreach-focused and they’re always looking for new tools, partnerships, or leads.
Typical titles: Sales Manager, Sales Director, Business Development Manager
Best approach: Focus on quick wins, pipeline growth, Coinbase Database and efficiency improvements.
2. Marketing
Why: Marketers actively seek new channels, technologies, and insights to drive demand.
Typical titles: Marketing Manager, Demand Generation, Growth Marketing
Best approach: Offer valuable data, case studies, or ROI-centric content.
3. IT & Tech Operations
Why: IT pros often evaluate new tools for security, infrastructure, or workflow improvements.
Typical titles: IT Manager, Network Administrator, DevOps Engineer
Best approach: Emphasize security, compliance, integration ease, and uptime.
4. Operations
Why: Operations teams are constantly looking to optimize processes and reduce costs.
Typical titles: Operations Manager, Supply Chain Manager, Logistics Director
Best approach: Highlight efficiency, cost savings, and automation benefits.
5. Finance & Accounting (CFO, Finance Manager)
Why: While finance is traditionally harder to reach cold, those in cost control or budgeting roles can respond well if the value proposition centers on ROI or savings.
Best approach: Use data-backed financial benefits and risk mitigation.
Job Functions That Tend to Respond Less to Cold Emails
C-Level Executives (CEO, CIO, CMO) — usually very selective; cold emails need to be highly personalized, relevant, and concise.
HR & Talent Acquisition — can be responsive but often overwhelmed by vendor outreach; messaging must be very tailored.
Legal & Compliance — less responsive unless the email directly relates to their immediate pain points.
Tips to Improve Response Rates Across Functions
Personalize by function: Use relevant pain points and outcomes.
Keep emails concise: Busy roles appreciate brevity.
Add social proof: Case studies or references relevant to their function.
Follow up thoughtfully: With new insights or content, not just reminders.
Leverage multichannel touches: Combine email with LinkedIn or calls for better engagement.