Definition
Warm leads are individuals who have shown some level of interest in your product or service. They may have signed up for a newsletter, downloaded a resource, engaged with your social media, or visited your website.
Characteristics
Some level of brand familiarity
Demonstrated intent or curiosity
Open to communication
Higher conversion potential
Warm leads are halfway down the funnel and simply need the right cayman islands mobile phone number list nurturing and follow-up to turn into paying customers.
Cold Leads vs Warm Leads: The Key Differences
Factor Cold Leads Warm Leads
Awareness Low Medium to High
Trust None Partial
Conversion Time Long Shorter
Effort Required High Medium
Strategy Education & Brand Introduction Trust Building & Value Reinforcement.