In addition, the AI software becomes smarter as it records more conversations and recognizes patterns for successfully closed deals. Gong.io expects that text-based conversations can also be analyzed in this way in the future, in order to generate more successful deals from them as well.
An alternative to make sales performance more visible and optimize it is People.ai . The startup scans software programs that sales uses for e-mail, calendar, telephony and other important data. You then get recommendations, for example that sales is not spending enough time on a phase of a deal. The big advantage is that People.ai has fully automated this process.
In the chat space, expectations are high for AI. This is one of the first areas where this technology has successfully taken off.
An example is Drift : a communication platform that helps generate more leads using messages via chat, among other things. The chatbot that Drift has developed uses artificial intelligence to link the right content or person to the chat conversation.
If you have a sales question, the chatbot will find out how to get a list of realtor emails and forward the chat to an available sales agent. Ideal for B2B companies to realize even better leads via chat.
AI will not replace humans
Also large companies like Google and Amazon have already launched AI platforms to help organizations, but especially to stay relevant in the future. For example, take a look at these AI experiments from Google . Currently, Google's search engine already uses AI, in order to show users increasingly better answers and search results.
The big fear among many people is that AI will eventually replace humans. However, Forrester Research states that the greater the unpredictability of the outcomes of an AI system, the greater the chance of a negative outcome.
People are therefore always needed to provide meaning to an AI outcome and will continue to play an important role in the future. Although sales and marketing will change due to AI, there will always be a need for humanity and personality. Also watch the TED Talk below by Sam Harris, who delves deeper into this subject.