The e-commerce market is growing

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Understanding and adhering to these evolving legal requirements is paramount. Directly purchasing phone number lists without explicit, informed consent is generally prohibited and carries legal risks. Instead, companies should prioritize legitimate and transparent data collection methods, such as securing clear "opt-in" consent for specific marketing purposes, ensuring transparency in data usage, and providing individuals with robust rights over their data. This proactive approach is crucial for building trust and ensuring sustainable business operations in Ukraine.

Using their phones for communication, information, and e-commerce. with 11 million internet shoppers making an average of 17 online purchases per year. While there's a strong online ukraine phone number data presence, there's also significant growth potential, as e-commerce still accounts for a smaller share of total retail sales compared to Western markets. Marketing strategies should focus on mobile optimization, value-driven content, and leveraging popular social media and messaging platforms, all while maintaining transparency and respect for consumer privacy.

The draft new law is expected to further align Ukraine's regulations with international standards, possibly introducing more stringent requirements. Data owners (controllers) are generally required to notify the Ombudsman about high-risk personal data processing. Businesses must inform data subjects about the purpose of collection, the types of data collected, their rights, and any third parties to whom data will be transferred. Proactive compliance, ensuring explicit consent, clear privacy policies, and demonstrable data security measures, is vital to mitigate legal risks and build consumer trust in Ukraine.