People's needs are not divided into groups.

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Conduct an analysis of all buyers, create target audience groups based on various criteria, such as age or needs. Then match each group with products or services that may interest them. This tactic will allow you to avoid failing to fulfill your sales plan.


There is no retail direction in the plan.

Retail trade is an integral part of the sales system, even if the enterprise mainly operates through wholesale sales or a partner network. It is necessary to include in the plan such saudi arabia mobile phone number points as: what to offer to end customers; what gifts, discounts and promotions to come up with for customers. Also, in stores, you can attract the attention of customers with branded stands and display cases. All these actions will help to avoid failure to fulfill the sales plan.


The possibility of the emergence of new goods and services is not taken into account.

If your plans include introducing a new product to the market, do not forget to reflect it in the sales plan required for implementation. Analyze how its appearance will affect demand, how it will affect the sale of other products and what this will ultimately lead to.


The implementation plan was formed without taking into account the volume of available funds.

The next reason for failure to meet the sales plan is that the company does not focus on the available budget. First, it is worth determining the desired income at the end of the working period, then compare it with the actual one, and only then adjust the sales plan.


Focus on sales through personal contacts.

If a personal meeting between the manager and the buyer is required to sell each product or service, there is a risk of not fulfilling the planned sales plan due to high costs for regular trips. Your task is to understand how to reduce the time it takes to process clients. Online sales are now in great demand, when there is no need to establish personal contact with the buyer.


The sales plan is not discussed with the team.

Be sure to bring the sales plan you have drawn up to the stage of discussion with employees, with the heads of each department, and with managers. This way you will be able to understand exactly whether delivery, production, marketing, HR, and other departments will be able to fulfill the tasks set before them. If you skip this point, you will most likely not make the planned sales, since some departments will not have time to fulfill the declared volume of work. Discussion will allow you to make some changes, adjust the plan so that it is definitely feasible.


Planning does not take into account the costs of necessary modernization processes.

Failure to meet the sales plan may result from the lack of measures to implement it. For example, you should never forget about employee training, motivational programs, personnel rotation, etc.


The plan does not calculate implementation costs.

A properly calculated budget will protect you from not fulfilling the plan. Clearly define how much money will be needed to implement it. Do not forget about the introduction of new technologies, a marketing system, organizing various presentations, expanding the sales department, etc.


The sales plan is not correlated with other systemic indicators of the company's development.

Successful implementation of the sales plan also depends on the development plan of the department responsible for it, and on the available budget of this department, and on the remuneration system of all employees.


The implementation plan has been developed without options.

The sales plan may not be fulfilled if you have not made at least three different versions of it. Each of the varieties is like a new level for your managers. In the very first one, calculate the minimum tasks that must be fulfilled 100%. In the second one, raise the bar, set your goal to achieve a result 20-30% higher than in the first one. Fulfilling the indicators of the third one should be like a feat. In it, reflect the maximum goals and tasks for which employees will receive a generous reward.


The phased implementation of the sales plan is not defined or controlled.

A significant reason for failure to meet the sales plan may be the lack of control. Even at the preparation stage, mark in the documents the periods of inspections, the dates of monitoring the interim results, and do not forget to warn the responsible people about this.

Having this list of mistakes handy will help you determine whether your goals are realistic to achieve. Make sure that your planned sales will not encounter the above reasons for not achieving your sales plan.