Big Data is no longer just for big companies

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The productivity benefits your business can achieve when team members have access to the right data at the right time are endless. For example, INEX, a long-time Act! customer, enables all team members to update and access customer-specific information no matter where they work.

With all customer data stored in a centralized platform, even a new employee can quickly get up to speed and focus on the customer. Not only does this save employees time, but it also improves customer service because japan code phone every interaction is seamless and well-informed.

Click here to learn how INEX uses a CRM to give its field sales reps access to real-time data to improve decision-making, collaboration, and workflow.

Of course, your data strategy and sources can and should cover more than just customer service and marketing information. You should also consider a process that makes it easier to update hardware and software inventory for accounting and management purposes. This can also help you or your IT team ensure that worn-out or outdated computers are replaced before they fail and cause downtime for employees.

You can also use the data to maintain inventory so that products are automatically reordered when inventory falls below a certain threshold. There are no limits to the ways data can be used in businesses. For example, it can be used to optimize delivery routes, improve hiring and onboarding processes, and much more.

Continuous development, refinement and achievement of your marketing goals
We've already talked about how data can help your business better understand your customers, increase customer satisfaction, improve products, and stay ahead of trends. But with the right CRM platform, you can store and use all that data to optimize your marketing efforts and refine your marketing strategy as well.

Here's how CRM data analytics can provide continuous insights and help you make better decisions about your content marketing , email marketing , social media marketing , product pricing, sales promotions, customer relations, loyalty programs, and more. This way, you can make informed, data-driven business decisions backed by solid business intelligence that improve your bottom line.