Conduct Keyword Research

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Once you've identified your core topic, it's time to conduct keyword research to find relevant subtopics that will make up your content cluster. Look for long-tail keywords that are specific and have lower competition but still attract significant search volume.

### Tools for Keyword Research:
- **Google Trends**: To see trending topics over time.
- **Ahrefs**: For comprehensive keyword analysis.
- **Ubersuggest**: A free tool that provides keyword suggestions and data on search volume.

## 3. Create Pillar Content

Pillar content is the main article that covers the core job function email list topic comprehensively. It should provide valuable information while linking out to various related articles (the subtopics). This piece acts as the cornerstone of your content cluster, guiding readers through the broader subject matter.

### Characteristics of Effective Pillar Content:
- In-depth coverage of the main topic (at least 1,500 words).
- Well-organized sections with clear headings.
- Internal links directing readers to associated articles within the cluster.