Be empathetic, authentic and honest

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While these emotional motivators may seem obvious, using them to create business value is often difficult, especially for SMBs. While it's true that large companies have larger budgets to invest in extensive third-party consumer research, that shouldn't stop SMBs from developing effective strategies to connect with their customers and prospects on an emotional level.

We'll show you how:

Five approaches to establishing emotional customer loyalty
So it's important to know that a marketing strategy is about japan dating telegram group more than just selling the right products and services. It's all about building loyal customer relationships that last for years. In emotional marketing, emphasizing the "why" is much more important than the "what" and "how."

Below we've put together five approaches that will help build lasting customer loyalty based on emotional attachment to your brand, company and/or product.

1. Offer an all-round pleasant customer experience
One of the greatest competitive advantages today is to offer customers an unforgettable, courteous and competent customer experience. Look for ways to be creative and create moments of joy in which you pleasantly surprise your customers and even exceed their expectations. Birthday flowers, special loyalty programs or an "anniversary party" for particularly long-standing customer relationships are effective examples, along with first-class customer service.

Simply remember: the customer is and will always be king. Make them happy and make the decision and purchase process as easy and straightforward as possible. The customer experience is the most effective form of marketing. If people have a positive experience with your company, they are more likely to want to do business with you again and recommend you to others.